Maintaining Momentum

September 13, 2023
3 mins
Cory Levy

To build, to create, to scale, the initial burst of energy is rarely the challenge. It's the consistency that's elusive. Remember those days when inspiration hits and you feel like you can conquer the world? But what about the day after? And the day after that? How do you channel that energy, that drive, into sustained momentum?

Imagine pushing a car. The hardest part isn't the first push, it's keeping it moving. Once it's in motion, the job gets easier, but only if you don’t stop. You've felt that inertia, haven't you? You've had days where you’ve been productive beyond measure, and others where even the smallest task feels insurmountable.

Your brain, much like that car, prefers to stay in its current state. If you're in motion, it wants to stay in motion. If you're at rest, it prefers to remain that way. Harnessing this property is the secret to momentum. Google, in its infancy, started as a research project. Larry Page and Sergey Brin didn't halt at creating a search algorithm; they channeled their drive to organize the world's information, transforming Google from a search engine to a tech behemoth touching every facet of our digital lives.

You might not always feel like it, but you have a choice. You can sit and wait for lightning to strike, or you can become the storm. Yes, all on your own. Dive into your work even when you don’t feel like it. Start with a small task, something manageable. Completing it will give you a sense of accomplishment and that can be the push you need to tackle the next challenge, and the next.

Surround yourself with ambition, not just in others, but in the environment you craft. A space that inspires, that shouts out loud about your goals, about what you want to achieve. Spaces matter, much more than you think. Just as Facebook transitioned from a college dorm project to the quintessential social media platform, the environment shaped its evolution. Every nook and cranny of its offices whispered of a world more open and connected.

Drive, as intoxicating as it is, needs direction. Without it, you're simply a ship at the mercy of the ocean. Every creator, every entrepreneur, every visionary will tell you: purpose is their guiding force in life. Every tech giant, from Amazon to SpaceX, has a clear vision. Jeff Bezos started Amazon by selling books, but his vision? The world's most customer-centric company. And Elon Musk? He’s driving SpaceX with the audacious goal of colonizing Mars, not just for Silicon Valley’s sake but for the future of humanity.

The answer doesn't need to be world-changing, but it needs to matter to you. Perhaps it's a vision of a future you're working towards, a change you want to make, or simply the desire to prove something to yourself. When the path gets rocky and you question your journey, this is what will keep you anchored.

There’s a bit of magic in momentum. You won’t always see it, but it’s there. Days where you plough through work effortlessly, where problems transform into challenges, and challenges into opportunities, these are the days you're hunting for. And the best part? The more often they come, the easier it becomes to create yourself.